

Cooke-Yeomans Consulting
Helping to deliver winning proposals


Struggling to write a bid, proposal, or report?
Bid, proposal or report writing is a skill – not everyone can do it. Help yourself by engaging professional writers to work with you and make winning new work easier.
We use the principles of the Association of Proposal Management Professionals (APMP) and the Association of Project Management’s body of knowledge to help you to meet the published requirements of a tender.​​
There is an opportunity cost to writing tenders and reports when you're not used to it.
As with many technical functions, it is quicker, easier and higher quality when the specialists do it.
We can help you write winning bids and proposals. We:
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help you win new work by writing compelling proposals
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provide a credible template for how the work is to be delivered
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help you define the features and benefits of your solution
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develop your
business plans
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develop PR and marketing content
We believe that it's better to engage specialists to work with you on the bid rather than train non-specialists to try to do something they may be uncomfortable with.
We specialise in bid writing and proposal management.
We don't:
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do training in bid writing or proposal management
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manage commercial responses
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manage financial responses
Preparation
​We help you to win win new work by writing compelling proposals, and the first step is preparation. We offer:
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Bid/ No-bid analysis
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Competitor analysis
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Customer requirements analysis
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Bid strategy development (it isn’t just about the price!)
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Development of key messages
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Gathering of relevant evidence
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Creation of tailored case studies
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We ask awkward questions to get you to think realistically and sometimes differently to help develop winning solutions.
Content Creation
We develop structured responses to ensure that you answer all elements of the questions.
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We work with your subject matter experts to draft and re-draft compelling tender responses and reports
We ensure all client bid requirements are covered (including those tucked away in evaluation criteria, contracts, statements of requirement, compliance statements etc.)
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We conduct critical reviews to make sure that the responses meet the evaluation criteria and are easy to evaluate
We help you format the evidence that demonstrates your capability.
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Document Production
We work with our professional graphic design consultants to develop quality graphics that add value to the story.
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We perform the final editing and proof reading, and we finalise documents for submission, so that your documentation is coherent and professional.